Psychology of Sharing: Why Do People Share in Social Media?
Do you have a social vision about yourself in social media? Or better to ask: did you build an image about yourself for your followers? Well, if yes, you should know what are the most shareable topics, or if not, you should start asap with sharing.
Researches find out that people love to share things in social media. You are scrolling, liking few stuff, reacting with a heart to the ‘in a relationship’ status of your BFF (or with a sad face because you won’t see each other too often from now on) and suddenly there’s a video about something good, valuable and you just want to raise it as a new topic for your friends – so you share it. Or you think you are just one of the firsts who have seen this cool article? Share it NOW – first are always the winners, obviously.
New York Times’ best selling author, Tucker Max stated ones: “word of mouth is a status play. If you give people something good, something valuable, they want to talk about it. It benefits them to talk about it…if I share a book with you, it raises my status, it helps me look good to my friends that I know this and now I’m sharing it with you.” Is that so easy? The content just has to be good? Well yes, is that just that easy. But a good content is the result of hard working. So, it’s maybe not too easy, is it?
Just before we jump into the most important one – what are the hot topics worth to share? – let’s have a quick look, who are the 5 types of sharers.
- Altruists: These sharers are helpful, reliable, thoughtful, connected, and use email to share.
- Careerists: These sharers are intelligent business networkers and are more likely to share content on LinkedIn.
- Hipsters: Less likely than other sharers to use email for sharing content, these sharers are creative, young and popular. They consume content that is on the cutting edge and care about defining their identity.
- Boomerangs: These sharers share information to get a reaction and to feel validated. They are empowered by social media and tend to use both Twitter and Facebook
- Connectors: creative, relaxed, thoughtful, making plans, uses both email and Facebok to share information.
- Selectives: These sharers are resourceful, careful, and thoughtful. They share content that is informative and also use email to share content with individuals.
This information can be super helpful for you, dear Influencers. In case you can define your target audience (and you definitely should!) you can start to create content which are absolutely eye-catchy for your fans and followers. But what are these exactly? Here’s the list, bookmark it and let your channels overflow with new fans!
- Support a Cause: People love to share because it is a way to support causes or issues they care about. For instance, see Post for Rent’s UNICEF campaign. Pure love and selfless help. Love it!
- Define Ourselves: Give people a better sense of who you are and what you care about. This doesn’t mean just a boring selfie, it’s like an image for yourself: be who you are, be unique and people will care about, or at least give an attention
- Relationships: People share information online because it lets them stay connected to people they may not otherwise stay in touch with. Actually: be and stay spectacular
- Self-fulfillment: People share information because it allows them to feel more involved in the world.