Feb - Mar 2018
Number of posts
What did the campaign achieve?
Succesfully delivered the brand message in 4 weeks to 68k users and generated more than 7.000 likes.
What were the deliverables?
- Promote the Actimel morning drink
- Increase the brand awerness
- Involve authentic, lifestyle- and food/drinks influencers with huge follower base
- Reach at least 60k users on Instagram
What was the campaign tactic?
- Involve influencers between 18-30
- Raise awareness on the online game of Actimel
- Create a content as a photo series
- Engage their followers to take part in the action
What were the influencers' tasks?
- Create content with one of their favourite Actimel drink
- Generate buzz around the new promotion of Actimel
- Show the morning routine with an Actimel product in a photo series
- Use #ACTIMEL, #SHAKEUPYOURMORNING and #STAYSTRONG hashtag and link @actimelhu