Total reach:
68.6 k
Unique reach:
64.7 k
7 k
Number of posts

What did the campaign achieve?

Succesfully delivered the brand message in 4 weeks to 68k users and generated more than 7.000 likes.

What were the deliverables?

  • Promote the Actimel morning drink
  • Increase the brand awerness
  • Involve authentic, lifestyle- and food/drinks influencers with huge follower base
  • Reach at least 60k users on Instagram

What was the campaign tactic?

  • Involve influencers between 18-30
  • Raise awareness on the online game of  Actimel
  • Create a content as a photo series
  • Engage their followers to take part in the action

What were the influencers' tasks?

  • Create content with one of their favourite Actimel drink
  • Generate buzz around the new promotion of Actimel
  • Show the morning routine with an Actimel product in a photo series
  • Use #ACTIMEL, #SHAKEUPYOURMORNING and #STAYSTRONG hashtag and link @actimelhu

Content highlights

4 influencers with more than 68k followers on Instagram  
35.6 k followers
12.1 k followers
8.9 k followers
11.7 k followers

Influencer follower statistics