Total reach:
286.1 k
Unique reach:
239.6 k
Engagement:
7.8 k
Number of posts
8

What did the campaign achieve?

Succesfully delivered the brand message in 2 weeks to 286k users and generated more than 7.8k likes on a 0,00086 EUR/reach price.

What were the deliverables?

  • increase brand loyalty by local specific limited edition
  • make widely popular the new online Ballantine's game
  • involve authentic, fashion -, travel- and lifestyle micro influencers
  • reach at least 250k users on Instagram

What was the campaign tactic?

Creating content with a local flavour. Place the highlighted special edition of Ballantine's on the photo with the favourite city of the Influencers behind and promote the online game.

What were the influencers' tasks?

  • promote the Ballantine's limited "I love my city" edition
  • drive the followers to attend and play the online game
  • use #ILOVEMYCITY and #BALLANTINESCITY hashtags
  • product needs to be implemented on the centre of the content

Content highlights

8 travel -, fashion-- and lifestyle influencers with more than 286k followers on Instagram  
@hedinke
51.3 k followers
@annavasony
49.6 k followers
@szabinae
43.7 k followers
@bernadett_v
10.9 k followers
@memkollektor
26.3 k followers

Influencer follower statistics