#I love my city
Number of posts
What did the campaign achieve?
Succesfully delivered the brand message in 2 weeks to 286k users and generated more than 7.8k likes on a 0,00086 EUR/reach price.
What were the deliverables?
- Increase brand loyalty by local specific limited edition
- Make widely popular the new online Ballantine's game
- Involve authentic, fashion -, travel- and lifestyle micro influencers
- Reach at least 250k users on Instagram
What was the campaign tactic?
Creating content with a local flavour. Place the highlighted special edition of Ballantine's on the photo with the favourite city of the Influencers behind and promote the online game.
What were the influencers' tasks?
- Promote the Ballantine's limited "I love my city" edition
- Drive the followers to attend and play the online game
- Use #ILOVEMYCITY and #BALLANTINESCITY hashtags
- Product needs to be implemented on the centre of the content