Ballantine’s – #I love my city
Number of posts
What did the campaign achieve?
Succesfully delivered the brand message in 2 weeks to 286k users and generated more than 7.8k likes on a 0,00086 EUR/reach price.
What were the deliverables?
- increase brand loyalty by local specific limited edition
- make widely popular the new online Ballantine's game
- involve authentic, fashion -, travel- and lifestyle micro influencers
- reach at least 250k users on Instagram
What was the campaign tactic?
Creating content with a local flavour. Place the highlighted special edition of Ballantine's on the photo with the favourite city of the Influencers behind and promote the online game.
What were the influencers' tasks?
- promote the Ballantine's limited "I love my city" edition
- drive the followers to attend and play the online game
- use #ILOVEMYCITY and #BALLANTINESCITY hashtags
- product needs to be implemented on the centre of the content