Total reach:
3.9 M
Unique reach:
611 k
329 k
Number of posts

What did the campaign achieve?

Successfully delivered the brand message in a month to 3 M users and generated more than 329 000 likes.

What were the deliverables?

  • Raise awareness of the Burn Energy Drink
  • Promote Burn Energy Drink's Rio Carnival competition
  • Involve authentic lifestyle-focused influencers
  • Reach at least 3M users on Instagram

What was the campaign tactic?

  • Involve lifestyle influencers between 18-35
  • Create anticipation for the Rio Carnival
  • Select content creators who can make the most creative content with the highest quality.

What were the influencers' tasks?

  • Raise awareness of Burn Energy Drink
  • Highlight the Rio Carnival competition
  • Motivate your followers to enter the competition

Content highlights

170 k followers
202 k followers
65,7 k followers