Number of posts
What did the campaign achieve?
Successfully delivered the brand message in a month to 3 M users and generated more than 329 000 likes.
What were the deliverables?
- Raise awareness of the Burn Energy Drink
- Promote Burn Energy Drink's Rio Carnival competition
- Involve authentic lifestyle-focused influencers
- Reach at least 3M users on Instagram
What was the campaign tactic?
- Involve lifestyle influencers between 18-35
- Create anticipation for the Rio Carnival
- Select content creators who can make the most creative content with the highest quality.
What were the influencers' tasks?
- Raise awareness of Burn Energy Drink
- Highlight the Rio Carnival competition
- Motivate your followers to enter the competition