June - August 2017
Number of posts
What did the campaign achieve?
Successfully delivered the brand message in 30 days to 634.900 users and generated more than 34.800 likes on a 0,0004 EUR/reach price.
What were the deliverables?
- Promote Costa Coffee's brand new iced blended Frostino variants - Caramel Fudge, Belgian Chocolate, Strawberry & Cream
- Deliver key message to the GN18-30 core audience - 'This is the ultimate sweet treat for the summer. This is icy blended beverage perfection. This is the Frostino.'
- Reach at least 600 k users on Instagram
- Generate authentic content about having a Frostino at Costa Coffee Store in Budapest
What was the campaign tactic?
- Involve food, fashion and lifestyle influencers between 18-30, preferably women
- Create a vivid, summerish visual word which includes a Costa Coffee Store or its surroundings
- Represent the joy of having an ice cold treat on a hot summer day
- Highlight the flavour and its taste at first sip