Total reach:
634,9 k
Unique reach:
392,4 k
Engagement:
34,8 k
Number of posts
28

What did the campaign achieve?

Successfully delivered the brand message in 30 days to 634.900 users and generated more than 34.800 likes on a 0,0004 EUR/reach price.

What were the deliverables?

  • Promote Costa Coffee's brand new iced blended Frostino variants  - Caramel Fudge, Belgian Chocolate, Strawberry & Cream
  • Deliver key message to the GN18-30 core audience - 'This is the ultimate sweet treat for the summer. This is icy blended beverage perfection. This is the Frostino.'
  • Reach at least 600 k users on Instagram
  • Generate authentic content about having a Frostino at Costa Coffee Store in Budapest

What was the campaign tactic?

  • Involve food, fashion and lifestyle influencers between 18-30, preferably women
  • Create a vivid, summerish visual word which includes a Costa Coffee Store or its surroundings
  • Represent the joy of having an ice cold treat on a hot summer day
  • Highlight the flavour and its taste at first sip

What were the influencers' tasks?

Content highlights

28 food, fashion and lifestyle influencers with more than 600.000 followers on Instagram.
@rekahardy
19,9 k followers
@alexyvivilifestyle
31,8 k followers
@wheelchairguy
19,4 k followers
@dorkamakk
17,2 k followers