Total reach:
738 k
Unique reach:
495 k
69 k
Number of posts

What did the campaign achieve?

Succesfully created buzz and suspense around the brand before even launching it and revealing what the product actually was. Achieved to deliver the brand message: it is all about you.

What were the deliverables?

  • Expose the brand message to at least 700 users on Instagram
  • Create simple contents that deliver the message without distroying the mistery

What was the campaign tactic?

Approaching influencers from different areas of expertise. Maintain a fixed element, the same T-shirt with the brand message. Make potential costumers talk about it and exploit the power of word of mouth marketing.

What were the influencers' tasks?

  • Use the hashtag #aboutyou
  • Make the content as simple and neutral as possible
  • Show the T-shirt on the picture

Content highlights

105 k followers
136 k followers
68,5 k followers