Total reach:
738 k
Unique reach:
495 k
Engagement:
69 k
Number of posts
8

What did the campaign achieve?

Succesfully created buzz and suspense around the brand before even launching it and revealing what the product actually was. Achieved to deliver the brand message: it is all about you.

What were the deliverables?

  • Expose the brand message to at least 700 users on Instagram
  • Create simple contents that deliver the message without distroying the mistery
   

What was the campaign tactic?

Approaching influencers from different areas of expertise. Maintain a fixed element, the same T-shirt with the brand message. Make potential costumers talk about it and exploit the power of word of mouth marketing.

What were the influencers' tasks?

  • Use the hashtag #aboutyou
  • Make the content as simple and neutral as possible
  • Show the T-shirt on the picture

Content highlights

@dnielfekete
105 k followers
@jazmin.hollosi_official
136 k followers
@toppdorina
68,5 k followers