Jan - Feb 2018
Number of posts
What did the campaign achieve?
Succesfully delivered the brand message in 1 month to 856k users and generated more than 30.000 likes on a 0,0015 EUR/reach price.
What were the deliverables?
- Raise awareness of the Dove products
- Demonstrate the importance of armpit caring
- Break the taboo around the topic of armpit
- Involve authentic, gastro-, sport -and health-focused influencers
- Reach at least 800k users on Instagram
What was the campaign tactic?
Raise awareness of the importance of preventing armpit sweating. Show the great role of clean armpits in case of women confidence
What were the influencers' tasks?
- Show that armpits are not taboo
- Raise awareness of how useful the new Dove deodorant can be
- Create a spontaneous, positive and honest content about
- Use #DOVE, #DOVEDEO and #REALBEAUTY hashtags; Product had to be visible on the content
8 gastro-, lifestyle-, and fashion influencers with more than 850k followers on Instagram