Number of posts
What did the campaign achieve?
The CSR campaign has reached 590 k users on Facbook and Instagram on a 0,016 EUR/reach price. What's more thanks to the influencers, the campaign successfully achieved its no. 1 goal - helped rehome shelter dogs!
What were the deliverables?
- Help to spread the campaign with promoting the exclusive chance of 'meet & adopt' in social media
- Highlight the importance of adopting a dog
- Represent each dog of the campaign - share their bios
- Generate earned impressions amongst followers on Facebook and Instagram
What was the campaign tactic?
- Involve influencers with high follower count
- Pick up opinion leaders who have a dog or planning to adopt one
- Communicate the CSR action as a unique way of charity
- Drive users to the pop-up landing page where all the Airbnb profiles listed
What were the influencers' tasks?
- Choose a dog or more you would like to help
- Share at least one official bio card visual we've provided
- Mention the pop-up site's URL in your post description
- Engage your followers - react on any comment you will get regarding the CSR activity