Total reach:
590,3 k
Unique reach:
448,4 k
13,8 k
Number of posts

What did the campaign achieve?

The CSR campaign has reached 590 k users on Facbook and Instagram on a 0,016 EUR/reach price. What's more thanks to the influencers, the campaign successfully achieved its no. 1 goal - helped rehome shelter dogs!

What were the deliverables?

  • Help to spread the campaign with promoting the exclusive chance of 'meet & adopt' in social media
  • Highlight the importance of adopting a dog
  • Represent each dog of the campaign - share their bios
  • Generate earned impressions amongst followers on Facebook and Instagram

What was the campaign tactic?

  • Involve influencers with  high follower count
  • Pick up opinion leaders who have a dog or planning to adopt one
  • Communicate the CSR action as a unique way of charity
  • Drive users to the pop-up landing page where all the Airbnb profiles listed

What were the influencers' tasks?

  • Choose a dog or more you would like to help
  • Share at least one official bio card visual we've provided
  • Mention the pop-up site's URL in your post description
  • Engage your followers - react on any comment you will get regarding the CSR activity

Content highlights

13 influencers with more than 0.5 M followers on Facebook and Instagram.
63,9 k followers
67,8 k followers
15 k followers
9,8 k followers

Influencer follower statistics