#Extreme Sport Festival
Jul 2017 - Aug 2017
Number of posts
What did the campaign achieve?
Succesfully delivered the brand message in 14 days to 719.300 users and generated more than 66.900 likes on a 0.00121 EUR/reach price.
What were the deliverables?
- Raise awareness of the FISE
- Communicate that the greatest extreme sport festival is coming to Budapest
- Involve authentic, extreme sport-, sport -and lifestyle-focused influencers
- Reach at least 700k users on Instagram
What was the campaign tactic?
The task is to show the followers that the greatest extreme sport festival finally comes to Hungary. Raising brand awareness by lifestyle-, sport- and extreme sport influencers.
What were the influencers' tasks?
- Raise brand awareness
- The influencer had to be on the picture as a sportman/woman or as audience of an extreme sport event
- Use #FISEBUDAPEST, #FISEWORLD and #FISE20 hashtags
- Wakesurf, BMX or skate had to be visible on the content
14 sport-, extreme sport- and lifestyle- influencers with more than 719k followers on Instagram