Number of posts
What did the campaign achieve?
Successfully delivered the brand message in 2 months of the year to 438.600 users and generated more than 8.300 likes on a 0.0058 EUR/reach price.
What were the deliverables?
- Raise awareness of the Forbes Life
- Make buzz around the new magazine
- Involve authentic lifestyle-focused influencers
- Reach at least 400k users on Instagram
What was the campaign tactic?
Involve lifestyle who can authentically represent the brand values. Motivate followers to try out the new magazine and introduce an article to make the Forbes Life more attractive.
What were the influencers' tasks?
- Promote and boost Forbes Life
- Share a personal expression about the magazine
- Use #FORBESHUNGARY hashtag
- Create content in an average life situation
9 lifestyle- influencers with more than 250k followers on Instagram