Number of posts
What did the campaign achieve?
Reached almost 1000 k unique users and generated more than 23 000 likes.
What were the deliverables?
- Make some noise around the new design of Gliss Kur, one of the love brands of Schwarzkopf
- Demonstrate the features of Gliss Kur products
- Involve mostly lifestyle and beauty influencers
What was the campaign tactic?
Raise awareness of the brand's new look and ingredients. Show the main features of the product and give honest recommendations to the followers. Work with credible influencers involved in beauty-related topics.
What were the influencers' tasks?
- Point out the main characteristics of the products
- Present the new design
- Use #createyourhairlovestory