Happy Day – #Winter Campaign
Dec 2016 - Febr 2017
Number of posts
What did the campaign achieve?
Succesfully delivered the brand message in 3 months to 597k users and generated more than 25.000 likes on a 0,0021 EUR/reach price.
What were the deliverables?
- Raise awareness of the Happy Day family
- Demonstrate Happy Day's products usefulness in different life situations
- Increase brand loyalty
- Involve authentic, gastro-, sport -and health-focused influencers
- Reach at least 500k users on Instagram
What was the campaign tactic?
Representing how great can be a Happy Day juice during a cold winter day. Raising the brand awareness by gastro, lifestyle and fitness influencers.
What were the influencers' tasks?
- Highlight the different occasions, when Happy Day juice can make their day
- Raise awareness of how useful can be a glass of 100% Happy Day juice during the winter as one of the main source of vitamins
- Use #BEHAPPY, #RAUCH and #HAPPYWINTER hashtags; Product had to be visible on the content
19 gastro-, lifestyle-, and fashion influencers with more than 590k followers on Instagram