HBO – #Game of Thrones
Number of posts
What did the campaign achieve?
Succesfully delivered the brand message in 7 days to 514.096 users and generated more than 12.100 likes on a 0,00038 EUR/reach price.
What were the deliverables?
- Generate buzz around the launch of the Game of Thrones mobile application
- Involve authentic Game of Thrones fans
- Engage their followers
- Reach at least 500k users on Instagram
What was the campaign tactic?
Promote the new season of the Game of Thrones by using a unique, face changer application. Create a special content for the fans.
What were the influencers' tasks?
- Promote the new season of Game of Thrones by using the mobile application
- Highlight the exact date of the new episode's launch
- Use #GotSeason6 hashtag
- Use the filter of the mobile application on the Instagram photo