Number of posts
What did the campaign achieve?
Successfully delivered the brand message in 7 countries to 1239 k unique users and generated almost 44.000 likes.
What were the deliverables?
- Raise awareness of this particular Lush product that is only available online
- Demonstrate the importance of self-care
- Involve authentic, lifestyle -and beauty-focused influencers
- Reach users on Instagram in different European markets and Singapore
What was the campaign tactic?
Raise awareness of the brand and the option of purchasing Lush products online. Show the main features of the product and give honest recommendations to the followers.
What were the influencers' tasks?
- Raise awareness of how useful the new Lush product is and how easy it is to order online
- Create a spontaneous, positive and honest content about
- Use #HushHushLushLush
- Make the product visible on the content