Number of posts
What did the campaign achieve?
Successfully built brand awareness and reached almost 4 million followers on Instagram combining stories and posts.
What were the deliverables?
- Raise brand awareness
- Introduce Philip's innovative new product to the Hungarian market
- Involve lifestyle and fashion influencers
What was the campaign tactic?
Present a product that requires a higher trust level from costumers. Choose influencers that are able to engage with their followers on a more personal level.
What were the influencers' tasks?
- Motivate followers to try a new way of epilation
- Lead followers to the brand's site