Total reach:
420.2 k
Unique reach:
395 k
6.7 k
Number of posts

What did the campaign achieve?

Successfully reached over 400 k users on Instagram while building a positive image for the brand and raising more than 2500 USD for charity.

What were the deliverables?

  • Launch a national campaign with strategic partners in 7 cities - 
  • Collaborate with 14 barbershops and up to 100 barbers
  • Raise awareness of the brand by associating it with a popular trend and a good cause

What was the campaign tactic?

Get to know your target group. Engage with them by finding a trend they care about. Build strategic partnerships. Involve influencers who best fit the topic.

What were the influencers' tasks?

  • Participate in the campaign and create content about it
  • Inspire their followers to take part as well
  • Emphasize the good cause behind the movement

Content highlights

105 k followers
82.5 k followers
68 k followers