Number of posts
What did the campaign achieve?
Successfully reached over 400 k users on Instagram while building a positive image for the brand and raising more than 2500 USD for charity.
What were the deliverables?
- Launch a national campaign with strategic partners in 7 cities -
- Collaborate with 14 barbershops and up to 100 barbers
- Raise awareness of the brand by associating it with a popular trend and a good cause
What was the campaign tactic?
Get to know your target group. Engage with them by finding a trend they care about. Build strategic partnerships. Involve influencers who best fit the topic.
What were the influencers' tasks?
- Participate in the campaign and create content about it
- Inspire their followers to take part as well
- Emphasize the good cause behind the movement