Nike – #NTC StartTraining
Number of posts
What did the campaign achieve?
Successfully delivered the brand message in 30 days to 484.400 users and generated more than 16.700 likes on a 0,0014 EUR/reach price.
What were the deliverables?
- Promote and boost Nike+Training Club app downloads among early adopters and fitness junkies
- Deliver the 'Stop exercising, start training' message to the GN18-35 core audience
- Reach at least 450.000 users on Instagram
- Generate authentic, 'in-use' content
What was the campaign tactic?
- Involve fashion- and lifestyle influencers between 18-35
- Create a simple and clean visual word inline with straight message delivery
- Represent the joy of working out and its emotional impact on influencers
What were the influencers' tasks?
- Motivate followers to download Nike+Training Club app and deliver the 'Sweat with the best fitness coach' sub-message
- Take a snapshot during the workout and represent how easy to use the Nike+Training Club app
- Reveal your chosen training session from the app's directory if it's possible
- Show your result with your followers and share why you've enjoyed the session
9 fashion and lifestyle influencers with more than 450.000 followers on Instagram.