Total reach:
257 k
Unique reach:
210 k
12 k
Number of posts

What did the campaign achieve?

Successfully delivered the message of Shawn Mendez's new album to 210 k users and generated more than 12 000 likes.

What were the deliverables?

  • Raise awareness on the artist
  • Introduce the new album of Shawn Mendez in the Hungarian market
  • Involve authentic, art -, lifestyle- and fashion influencers
  • Reach more than 250 k users on Instagram

What was the campaign tactic?

Find credible influencers who engage with the artist and his work in the most authentic way possible.

What were the influencers' tasks?

  • Motivate followers to take a look at Shawn Mendez's new album
  • Raise awareness on the artist and build his brand
  • Use the hashtags @shawnmendes 
  • Highlight the song 'In my blood'

Content highlights

50,5 k followers
148 k followers