#Jamie Oliver Project
Number of posts
What did the campaign achieve?
Succesfully delivered the brand message in 3 weeks to 700k users and generated more than 14.500 likes.
What were the deliverables?
- Promote the Jamie Oliver loyalty program
- Increase the brand loyalty among the consumers
- Involve authentic, lifestyle- and food/drinks influencers with huge follower base
- Reach at least 600k users on Instagram
What was the campaign tactic?
- Involve influencers between 18-30
- Raise awareness on the loyalty program of Jamie Oliver
- Create content with the coupon booklet
- Engage their followers to take part in the action
What were the influencers' tasks?
- Create content with one of the Jamie Oliver's tool or the booklet
- Generate buzz around the new promotion of SPAR
- Use #SPARHUNGARY hashtag and link http://sparhuseg.hu/jamie-oliver/