Total reach:
706 k
Unique reach:
476 k
Engagement:
14.5 k
Number of posts
8

What did the campaign achieve?

Succesfully delivered the brand message in 3 weeks to 700k users and generated more than 14.500 likes.

What were the deliverables?

  • Promote the Jamie Oliver loyalty program
  • Increase the brand loyalty among the consumers
  • Involve authentic, lifestyle- and food/drinks influencers with huge follower base
  • Reach at least 600k users on Instagram

What was the campaign tactic?

  • Involve influencers between 18-30
  • Raise awareness on the loyalty program of Jamie Oliver
  • Create content with the coupon booklet
  • Engage their followers to take part in the action

What were the influencers' tasks?

  • Create content with one of the Jamie Oliver's tool or the booklet
  • Generate buzz around the new promotion of SPAR
  • Use #SPARHUNGARY hashtag and link http://sparhuseg.hu/jamie-oliver/

Content highlights

8 influencers with more than 700k followers on Instagram  
@royal
144 k followers
@numbava
34.1 k followers
@lakatoslevente
68.1 k followers
@smizedivat
76.1 k followers
@unfieldofficial
213 k followers