Total reach:
600.5 k
Unique reach:
390.4 k
38.5 k
Number of posts

What did the campaign achieve?

Succesfully delivered the brand message in 1 month to 600k users and generated more than 38.000 likes.

What were the deliverables?

  • Raise brand awareness of the "endless compliment" challenge
  • Increase the brand loyalty among the consumers
  • Involve authentic, lifestyle-, sport -and fashion male influencers with huge follower count
  • Reach at least 600k users on Instagram

What was the campaign tactic?

  • Involve male influencers between 18-30
  • Make the challenge wildely popular among the consumers
  • Create content with a present like a flower, poem, chocolate
  • Engage their followers to take part in the hack

What were the influencers' tasks?

  • Make a special International Women's day content
  • Generate buzz around the new challenge of SPAR
  • Took part in the challenge

Content highlights

man influencers with more than 600k followers on Instagram  
100 k followers
67.8 k followers
15.4 k followers
187 k followers
44.1 k followers
137 k followers

Influencer follower statistics