#Secret International Women’s Day Project
Number of posts
What did the campaign achieve?
Succesfully delivered the brand message in 1 month to 600k users and generated more than 38.000 likes.
What were the deliverables?
- Raise brand awareness of the "endless compliment" challenge
- Increase the brand loyalty among the consumers
- Involve authentic, lifestyle-, sport -and fashion male influencers with huge follower count
- Reach at least 600k users on Instagram
What was the campaign tactic?
- Involve male influencers between 18-30
- Make the challenge wildely popular among the consumers
- Create content with a present like a flower, poem, chocolate
- Engage their followers to take part in the hack
What were the influencers' tasks?
- Make a special International Women's day content
- Generate buzz around the new challenge of SPAR
- Use #SECRET, #INTERNATIONALWOMENSDAY, #GAME and #PRESENT hashtags;
- Took part in the challenge