Sziget – #SZIGET Festival
Number of posts
What did the campaign achieve?
Succesfully delivered the brand message in 14 days to 1.357.500 users and generated more than 292.500 likes on a 0,000067 EUR/reach price.
What were the deliverables?
- widen the spectrum of the programs - show all the faces of the Island of Freedom
- generating mobile app downloads
- communicate the brand message: #Freedom
- daily 1 post on Sziget about the adventure
- reach at least 1.000k users on Instagram in U.K. and Hungary
What was the campaign tactic?
More than 1.000 programs happen during the weekly festival with more than 50 program venues, where not only the biggest headliners play, but the visitors can see and enjoy super fun circus, theatre, dance performances as well as street theatres popping up in any corner. The task is to show the followers the variety of programs that they can attend during the festival 7/24.
What were the influencers' tasks?
- tell their followers what programs and concerts do they expect the most and why is it special to be on the Island of Freedom
- communicate the mobile app of Sziget
- what daily programs and concerts do they attend
- discover smaller venues, cultural diversity and immerse in the programs
- show the other side of the festival besides the concerts
- use the following hashtags: #szigetfestival #islandoffreedom #szitizen #fun #party #chill # music #art #crazy #summer #happy #amazing
30 influencers with more than 1.350k followers on Instagram