Number of posts
What did the campaign achieve?
Successfully delivered the brand message in 3 weeks to 700k users on youtube and 750k users on instagram, generated thousands of comments and several conversations about the delicate topic.
What were the deliverables?
- Raise awareness of TAMPAX
- Communicate the positive features of the product
- Involve authentic, fashion-, beauty- and lifestyle-focused female influencers
- Reach at least 700k users on Youtube
What was the campaign tactic?
Involve young female content creators who can authentically represent the brand values. Talking about the tampon topic without taboos and communicate the positive effects of the product. Engage new consumers and increase the loyalty among the old ones. Educate the younger generations about a delicate and taboo topic.
What were the influencers' tasks?
- Raise brand awareness
- Break the taboos around "cycle" topic
- Use #TAMPAX and #POWEROVERPERIOD hashtags
- Create content in form of a daily vlog about life situation when Tampax can be extremly useful
- Support the vlog with an instagram post and story