Number of posts
What did the campaign achieve?
Successfully delivered the brand message to 607 k users and generated more than 13 000 likes. A starter recording artist went from zero to more than 35 000 listeners on Spotify.
What were the deliverables?
- Raise awareness on The Kudu's song called True colors
- Introduce the newest hit of the brand
- Involve authentic, art -, lifestyle-, fashion -and beauty-focused influencers
- Reach almost 800k users on Instagram
What was the campaign tactic?
Involve not only lifestyle artist influencers but fashion and beauty creators as well to reach a broader audience. Choose content creators who can make the most creative content that can also genuinely engage with the song. Emphasize the topic with vivid colors.
What were the influencers' tasks?
- Motivate followers to listen to True Colors
- Raise awareness on The Kudu
- Lead followers to the site of @the_kudu_official