UBER – #Spring
Mar - Apr 2016
Number of posts
What did the campaign achieve?
Succesfully delivered the campaign message and the exclusive discount fare code in 30 days to 512.100 users and generated 9.8k likes on a 0,0009 EUR/reach price.
What were the deliverables?
- Promote user's app and it's exclusive trial fare reach at least 400.000 users on Instagram
- Deliver the promotional code that newly registered can redeem in the app for discount
- Generate engagement through content wherein influencers are waiting for their UBER rides
What was the campaign tactic?
Involve busy-living fashion- and lifestyle influencers. Choose content creators who have no car, but are travelling a lot. Dramatizing the difference between an expensive cab and the comfortable UBER fare which you can order with a click.
What were the influencers' tasks?
- Share the story of your travel - what is the background of your UBER ride?
- Highlight the easy-to-use features of the mobile app
- Share the exclusive promo code in your post copy and do not forget to mention it's validity date
- Catch the moment - take a self-portrait wherein you are just waiting for your ride
20 travel- and lifestyle influencers with more than 500k followers on Instagram