Jun 2017 - Jul 2017
Number of posts
What did the campaign achieve?
Succesfully delivered the brand message in a month to 777.500 users and generated more than 26.300 likes on a 0.00088 EUR/reach price.
What were the deliverables?
- Raise awareness of the Viwa Vitaminwater
- Communicate the positive features of the product
- Involve authentic, sport-, and lifestyle-focused influencers
- Reach at least 700k users on Instagram
What was the campaign tactic?
Involve lifestyle- and sport content creaters who can authentically represent the brand values. Make the Viwa vitaminwater more attractive among the followers by communicate the positive effects of the product, engage new consumers and increase the loyalty among the old ones.
What were the influencers' tasks?
- Raise brand awareness
- Highlight the positive effects of Viwa Vitaminwater
- Use #VITAMINWATER, #VIWA _WITAMINWATER and #DRINKHEALTHY hashtags
- Create content in a "healthy" life situation
13 sport-, and lifestyle- influencers with more than 750k followers on Instagram