Number of posts
What did the campaign achieve?
Successfully reached 1.4 M users on Facbook, Instagram and Youtube and drove an extra 1.5 k players to the #DataMillionaire Quiz application in 14 days - on a 0,014 EUR/reach price.
What were the deliverables?
- Promote #DataMillionaire personality quiz
- Boost try-out amongst the target group (GN18-30)
- Highlight and deliver the product’s core benefits with personal examples of influencers
- Reach at least 1 M users on the following channels: Facebook, Instagram, Youtube
- Start conversation with followers regarding influencers' results
What was the campaign tactic?
- Involve fashion- and lifestyle influencers between 18-30
- Let them take the quiz and share result on all of their social media channels
- Buttress up results with stories and motivate followers to take the quiz
What were the influencers' tasks?
- Take the quiz and share your results with personal explanations on Facebook, Instagram and Youtube
- Motivate your followers to try the app and share their results with you
- Highlight the product’s benefits and mention its webshop URL