Number of posts
What did the campaign achieve?
Succesfully delivered the brand message in 3 months to 299 k users and generated more than 34.900 likes.
What were the deliverables?
- Raise awareness on the launch of Fuzetea
- Introduce the surprisingly new flavours of the brand
- Involve authentic, gastro-, sport -and health-focused influencers
- Reach at least 250k users on Instagram
What was the campaign tactic?
Involve lifestyle influencers. Choose content creators who can make the most creative content with the highest quality. Dramatizing the first time when they try out the new ice tea flavours.
What were the influencers' tasks?
- Motivate followers to meet the new flavours of Fuzetea
- Raise awareness on the new brand of Coca Cola
- Take an instastory when they try out the first time the Fuzeteae and use the dramatic zoom function
- Use #FUZETEA hashtag and tag @fuzetea_hu
10 gastro-, lifestyle-, and fashion influencers with more than 299.9k followers on Instagram