Total reach:
597 k
Unique reach:
284.1 k
25.2 k
Number of posts

What did the campaign achieve?

Succesfully delivered the brand message in 3 months to 597k users and generated more than 25.000 likes on a 0,0021 EUR/reach price.

What were the deliverables?

  • Raise awareness of the Happy Day family
  • Demonstrate Happy Day's products usefulness in different life situations
  • Increase brand loyalty
  • Involve authentic, gastro-, sport -and health-focused influencers
  • Reach at least 500k users on Instagram

What was the campaign tactic?

Representing how great can be a Happy Day juice during a cold winter day. Raising the brand awareness by gastro, lifestyle and fitness influencers.

What were the influencers' tasks?

  • Highlight the different occasions, when Happy Day juice can make their day
  • Raise awareness of how useful can be a glass of 100% Happy Day juice during the winter as one of the main source of vitamins
  • Use #BEHAPPY#RAUCH and #HAPPYWINTER hashtags; Product had to be visible on the content

Content highlights

19 gastro-, lifestyle-, and fashion influencers with more than 590k followers on Instagram  
67.8 k followers
26.7 k followers
50.7 k followers
42.8 k followers
24.6 k followers
37.7 k followers
15.3 k followers
19.4 k followers

Influencer follower statistics