Total reach:
515 k
Unique reach:
384.4 k
12.1 k
Number of posts

What did the campaign achieve?

Succesfully delivered the brand message in 7 days to 514.096 users and generated more than 12.100 likes on a 0,00038 EUR/reach price.  

What were the deliverables?

  • Generate buzz around the launch of the Game of Thrones mobile application
  • Involve authentic Game of Thrones fans
  • Engage their followers
  • Reach at least 500k users on Instagram

What was the campaign tactic?

Promote the new season of the Game of Thrones by using a unique, face changer application. Create a special content for the fans.

What were the influencers' tasks?

  • Promote the new season of Game of Thrones by using the mobile application
  • Highlight the exact date of the new episode's launch
  • Use #GotSeason6 hashtag
  • Use the filter of the mobile application on the Instagram photo

Content highlights

11 Game of Thrones fans with more than 514k followers on Instagram
228 k followers
67.8 k followers
13.9 k followers
30.7 k followers

Influencer follower statistics