Number of posts
What did the campaign achieve?
Successfully delivered the message of Shawn Mendez's new album to 210 k users and generated more than 12 000 likes.
What were the deliverables?
- Raise awareness on the artist
- Introduce the new album of Shawn Mendez in the Hungarian market
- Involve authentic, art -, lifestyle- and fashion influencers
- Reach more than 250 k users on Instagram
What was the campaign tactic?
Find credible influencers who engage with the artist and his work in the most authentic way possible.
What were the influencers' tasks?
- Motivate followers to take a look at Shawn Mendez's new album
- Raise awareness on the artist and build his brand
- Use the hashtags @shawnmendes
- Highlight the song 'In my blood'