Total reach:
512.1 k
Unique reach:
396.7 k
9.8 k
Number of posts

What did the campaign achieve?

Succesfully delivered the campaign message and the exclusive discount fare code in 30 days to 512.100 users and generated 9.8k likes on a 0,0009 EUR/reach price.

What were the deliverables?

  • Promote user's app and it's exclusive trial fare reach at least 400.000 users on Instagram
  • Deliver the promotional code that newly registered can redeem in the app for discount
  • Generate engagement through content wherein influencers are waiting for their UBER rides

What was the campaign tactic?

Involve busy-living fashion- and lifestyle influencers. Choose content creators who have no car, but are travelling a lot. Dramatizing the difference between an expensive cab and the comfortable UBER fare which you can order with a click.

What were the influencers' tasks?

  • Share the story of your travel - what is the background of your UBER ride?
  • Highlight the easy-to-use features of the mobile app
  • Share the exclusive promo code in your post copy and do not forget to mention it's validity date
  • Catch the moment - take a self-portrait wherein you are just waiting for your ride

Content highlights

20 travel- and lifestyle influencers with more than 500k followers on Instagram
5.6 k followers
1.4 k followers
8.3 k followers
51.3 k followers
63.3 k followers
30.6 k followers
27.2 k followers
15.3 k followers

Influencer follower statistics