Total reach:
1,4 M
Unique reach:
1,1 M
141,7 k
Number of posts

What did the campaign achieve?

Successfully reached 1.4 M users on Facbook, Instagram and Youtube and drove an extra 1.5 k players to the #DataMillionaire Quiz application in 14 days - on a 0,014 EUR/reach price.

What were the deliverables?

  • Promote #DataMillionaire personality quiz
  • Boost try-out amongst the target group (GN18-30)
  • Highlight and deliver the product’s core benefits with personal examples of influencers
  • Reach at least 1 M users on the following channels: Facebook, Instagram, Youtube
  • Start conversation with followers regarding influencers' results

What was the campaign tactic?

  • Involve fashion- and lifestyle influencers between 18-30
  • Let them take the quiz and share result on all of their social media channels
  • Buttress up results with stories and motivate followers to take the quiz

What were the influencers' tasks?

  • Take the quiz and share your results with personal explanations on Facebook, Instagram and Youtube
  • Motivate your followers to try the app and share their results with you
  • Highlight the product’s benefits and mention its webshop URL

Content highlights

21 fashion and lifestyle influencers with more than 700K followers on Facebook, Instagram and Youtube.
63.8 k followers
149 k followers
314 k subscribers
3 k followers

Influencer follower statistics